Product Management
This section of my portfolio takes you on the journey of the Product Management principles I implemented when launching the SMARTFro under a new business, YHWH. After receiving commercial investment for the development of the business, this is how I took it from conception to launch.
1. User Segments & Personas
2. Existing Products & PRD
User Segmentation table: User Hair goals
5. Risks & V2
3. My Solution
4. Metrics & Validation
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Definitions
Highly invested in the end style and appearance of hair, without care of damage on the way
Use Cases
Finding new styles & inspirations & tutorials
Finding product & tool recommendations
Finding professional hairstylists
Priorities
End style appearance
Longevity of style
Maintenance
Pain points
Hairstyle didn’t fulfil vision
Hairstyle doesn’t last long
Consistent style results
Pain points
Priorities & PP will vary & be more dependent on ethnicity (braids vs balyage), and income (affording a hairstylist)
Demographics to consider
Priorities & PP will vary & be more dependent on ethnicity (braids vs balyage), and income (affording a hairstylist)
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Definitions
Highly invested in the process being as quick and easy as possible
Use cases of a hair habits tracking app
Finding time effective haircare routines & styles
Finding products tackling multiple areas with 1 stone
Finding cost effective products and routines
Priorities
Time
Money
Minimal products used
Pain points
Long routines
Have hair goals but want them attained with minimal effort
Maintaining consistency
Demographics to consider
Priorities & PP will vary more based on gender (men tend to have shorter hair, faster) and family structure. (someone with kids will have others hair to take care of)
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Definitions
Individuals who are highly invested in achieving healthy hair; regardless of time input. Will not compromise hair health for style.
Use cases of a hair habits tracking app
Understanding the current state of their hair
Understanding proven results of what their hair needs / what to avoid
Seeking new products and routines to help them attain healthy hair, in a manner as specific to them as possible (most likely race)
Priorities
Growing longer & thicker hair
Ingredients in products used
Minimising damage
Pain points
Products not achieving desired results
Uncontrollable hair loss
Hair feel/definition
Demographics to consider
Will vary more based on age, ethnicity and potentially income (hair is healthier when younger) (type 4 hair’s more prone to breakage) (affording healthy products)
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.