Hello! I’m Erica
An award winning entrepreneur & Product Manager passionate about using design to allow overlooked users to be seen.
I’ve owned engineering work on the Dyson Airwrap & Airstrait, worked the launch of the Apple Vision Pro & iPhone 16, and am building an exciting start-up developing intelligent hair care devices to reduce hair loss. I’d love to create with you!
BEng in Product Design Engineering
MSc in Innovation and Entrepreneurship, grad Sep. 2024
2 years at Dyson, in two design engineer internships.
Founder of YHWH London, a BLM clothing brand expanding to intelligent hair tools.
My latest public work
I worked at Dyson for 2 years, independently designing and executing over 50 user trials for the Dyson Airstrait and other upcoming products.